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App Message Spec

Inbox Recieved message Support vs Not support

Messaging channelSupportNot Support
WhatsAppText
Image
Video
File
Emoji
Gif( .video)
Audio(web&some device on app)
Sticker(.webp)
Avatar (,webp)
Audio(some device on App)
Location
Name Card
Poll
Emoji reply on msg(partial emoji not support)
FacebookText
Image
Video
File
Emoji
Gif(.gif)
Audio(web&some device on app)
LIKE icon
Post( only self-page post)
Story Reply(only text)
Sticker(.png )
Avatar(.webp)
Audio(some device on app)
Like on msg
Emoji reply on msg
InstagramText
Image
Video
Emoji
Gif(.gif)
Post( only self-page post)
Audio(web&some device on app)
Story Reply(comment text&emoji reply)
Sticker(.gif)
Audio(some device on app)
Story Reply(stick reply or Like)
Avatar
Like on msg
Emoji reply on msg

Inbox Replied message Support vs Not support

Messaging channelSupportNot Support
WhatsAppText
Image
Video
File
Emoji
Audio(on app)

Sticker
Gif(Wts don’t support)
FacebookText
Image
Video
File
Emoji
Gif(file upload)
Audio(on app)
Sticker
InstagramText
Image
Video
Emoji
Audio(on app)
File(IG don’t support)
Sticker

Spec for Replied message on inbox and automation . Please note below spec before you prepare campaign materials.

Messaging channelText without buttonWhatsApp ListText with buttonImage size limitVideo size limitAudioFile size limit
WhatsApp2000 charactertext:1024 character
Button not support URL
Text content:640 character
Text on button:20characters
5MB
jpeg,jpg,png
15MB
mp4
15M
mp4,aac,ogg
15MB
Pdf,txt,Word,Excel,Powerpoint
Facebook2000 characterNot supportedText content:640 character
Text on button:20characters
8M
jpeg,jpg,png
8M
mp4,mov
8M
mp4,aac,wav
8M
Pdf,txt,Word,Excel,Powerpoint,Gif(Recommend: less than 10 seconds,270x480)
Instagram1000characterNot supportedText content:640 character
Text on button:20characters
8MB
jpeg,jpg,png
15MB
mp4,mov
8M
mp4,aac,wav
Not support