Inbox Receive & Reply messages Spec

Inbox Received message Support vs Not support

Messaging channel	Support	Not Support
WhatsApp	Text Image Video File Emoji Gif (.video) Audio（web&some device on app) Sticker(.webp) Avatar (.webp)	Audio(some device on App) Location Name Card Poll Emoji reply on msg（partial emoji not support)
Facebook	Text Image Video File Emoji Gif(.gif) Audio（web&some device on app) LIKE icon Post( only self-page post) Story Reply(only text) Sticker(.png ) Avatar(.webp)	Audio(some device on app) Like on msg Emoji reply on msg
Instagram	Text Image Video Emoji Gif(.gif) Post( only self-page post) Audio（web&some device on app) Story Reply（comment text&emoji reply) Sticker(.gif)	Audio(some device on app) Story Reply（stick reply or Like) Avatar Like on msg Emoji reply on msg

Inbox message Support vs Not support

Spec for receiving messages ：

Messaging channel	Support	Not Support
WhatsApp	Text Image Video File Emoji Audio(on app)	Audio(on web) Sticker Gif(Wts don’t support)

Spec for replying message . Please check below spec before you prepare campaign materials.

INFO

Note: If the .mp4 video failed to send. please convert your video to .mp4 again on https://www.freeconvert.com/zh/video-converter

Messaging channel	Text without button	URL trigger-ref parameter	WhatsApp List	Text with button	Text in the Ads reply	Image size limit	Video size limit	File size limit	Gallery size limit	Messenger list
WhatsApp	2000 character	No emoji 200 character	text：1024 character Button not support URL	Text content:640 character Text on button:20 characters Max button:1	Not support	5MB jpeg, jpg, png	15MB mp4	15MB Pdf, txt, Word，Excel,Powerpoint	Not support	Not support
Facebook	2000 character	Only alphanumeric characters 2083 charater.	Not supported	Text content:640 character Text on button:20characters Max button:3	text:300 characters	8M jpeg, jpg, png	8M mp4, mov	8M Pdf, txt, Word，Excel, Powerpoint, Gif(Recommend: less than 10 seconds,270x480)	Image:8M（Recommend:1.91:1 or 1:1 ;909x476 px or 900x900px） text content=640 characters Text on button<=20characters max button per card:3 max card:10	text content=640 characters Text Title<=65characters
Instagram	1000character	Only alphanumeric characters 2083 charater.	Not supported	Text content:640 character Text on button:20characters Max button:3	text:300 characters	8MB jpeg,jpg,png	15MB mp4,mov	Not support	Image:8M（Recommend:1.91:1 or 1:1 ;909x476 px or 900x900px） text content=640 characters Text on button<=20characters max button per card:3 max card:10	Not support

Spec for Broadcast

Messaging channel	Prerequisites	Frequency limitation	Text without button	Text with button	Image size limit	Video size limit	File size limit	Gallery size limit	Messenger list
WhatsApp	1. can only send Template . so the spec is referring to template spec	Decided by Rate Limit of WABA number.	1024 character	Text content:640 character Text on button:20 characters Max button:1	5MB jpg, png	15MB mp4	5MB Pdf	Not support	Not support
Facebook	1. contact must subscribe to the Messenger list ,then you are allwed to send broadcast	1. can only send ONE broadcast per week to the same user under one messenger list	2000 character	Text content:640 character Text on button:20characters Max button:3	8M jpeg, jpg, png	8M mp4, mov	8M Pdf	Image:8M（Recommend:1.91:1 or 1:1 ;909x476 px or 900x900px） text content=640 characters Text on button<=20characters max button per card:3 max card:10	text content=640 characters Text Title<=65characters
Instagram			Not support broadcast

Spec for Application

Audio message is only supported on Chatbooster Application ,it’s not supported on web. You can send voice message by recording your voice on App.

Messaging channel	Recorded Audio	Audio	Recoded Video
WhatsApp	15M, 1min mp4,aac,ogg	15M, mp4,aac,ogg，mp3	15M,20sec mp4
Facebook	8M,1min mp4,aac,wav	8M mp4,aac,wav，mp3	8M,20sec mp4, mov
Instagram	8M,1min mp4,aac,wav	8M mp4,aac,wav,，mp3	8M,20sec mp4, mov